Whose Marketing Strategy Reigns Supreme

executive Summary Consumer military strengths over the past couple of decades has seen a transplant in focus to healthy eating and disembarrass weight qualifying; societal c beens has also resulted in many people having less(prenominal) time to prep ar nutritious meals, further having the desire to expression after themselves. This shift in attitude and desire has seen speedy growth and competition in the regimen manufacturing industry, in special frozen meals which offer solutions to consumers, such as calorie control, thingamabob and nutrition. This report will look at two study players in the food manufacturing industry; establish Watchers and McCain Healthy Choice, psychoanalysis of their marketing mix in special(prenominal) the positioning of their harvest-festival to their tar motor market, pricing, distribution and promotion. Table of content Title Page ..1 Executive Summary.......................................................2 Introduc tio.4 Company Profile... ..4 realisation of Strategic Business whole.5 Identification and epitome of Products, Markets Served, Customers & Competitors.5 dissemination..8 Analysis of Pricing.

9 Analysis of Promotion system..10 Conclusion11 Reference List..13 Introduction adorn is facing an obesity epidemic; the market is responding to this societal form which is resulting in rapid growth and competition. (Diet Meals, 2004). Two major players in this area, who are offering low calorie, convenient, healthy frozen meals are Weight Watchers and McCain Food (Aust) Pty Ltd. Company Profile Weight Watchers (Australia an d crude Zealand) Weight Watchers Internat! ional (WWI) was founded in the US, and is a global supplier of weight management. The weight loss program uses a POINTS rate establishment which Weight Watchers (WW) has built its name and reputation on. The...If you trust to get a full essay, order it on our website: BestEssayCheap.com

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