The Valley Winery

1. THE COMPANY * The vale vinory was founded in 1933 in Napa, California. * Largest house servant manufacturing business of wine in USA. * Quality wines at abject priced. * Brands Santo Rey, v solelyey premium table wines, Astral sparkling wines, vale brandy, sang-froid vale (wine coolers) * Low- tincture wine brand Sneaky Pete serpent Eye, 20/20, Acey-Deucy * Pop wine brand (low gross sales) California ambition &type A; Mile-High * Success factors consistently mellow quality wine at low priced & group A; vex st aimgy used by sales team which is aggressive and innovative in nature. 2. THE STRUCTURE * Distributors strong drink &type A; beer distributors * 3 sales groups liquor stores & international ampere; bar; resorts, restaurants, hotel & motels; kitchen range sectionalization (source of future sales managers). * Changes in chain division by Carl Roman in 2009 slight division Wine division & C ool Valley division; in Jan 2009 change to Premium social class & time of origin division; in June 2009 change again to Safeway Division & Lucky and Alpha Beta division (based on depict/important customers major accounts) 3.

THE PRACTISE * gross revenue repp moving in scope personally responsible to specific yield of stores for all matters related to Valley Winery including merchandising & servicing, fulfil monthly quotas, call store manager or wine clerk using pre-p reppared sales sheet. * Sales Rep post relocating competitors displays & products to obtain the best space f or Valley wines and dust hair spray on comp! etitors displays and bottles so that they go away suffer dust and discourage sales. 4. THE PROBLEM * Turnover station is very high but somehow sales increased. * mediocre sales rep employment period 7 months. * Sales force perturbation almost 100% classly. * Current bit turnover rate - recruiting & training costs - $ 30,000 / year / sales rep (excluding opportunity cost associated with lost sales resulting from not having accounts called on.)...If you inadequacy to get a full essay, rank it on our website: BestEssayCheap.com

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