Strategic Supply Chain

Halmstad University School of Business and Engineering Academic program Does the client sincerely Matter? The Achievement of Sustainable Competitive value Through Relationship Marketing A Case convey of European Low Cost Airlines overwhelms thesis in International Marketing, 15 credits concluding seminar 21 May 2009 Authors: Stefanie Kupka 850404 Thierry Jamart 851026 Adviser: Dr. Venilton Reinert ACKNOWLEDGMENT This check`s thesis was written during the spring term of 2009 at Halmstad University within the Master Program International Marketing. We would like to verbalise our finical convey towards our supervisory program Dr. Venilton Reinert for his important feedback during the writing process and support. Our special thanks go to the respondents of the airlines, as without their cooperativeness this thesis would not have been possible. in truth special thanks goes to Ronan OBrian and Jacqueline Meier (Ryanair), François Ba cchetta (EasyJet) and Marina Schlüpmann (Air Berlin) who were very anxious to bequeath us lot of selective information and stand us header and answer. Your information and support was inevitable for completing this thesis. Last but not least, we indigence to express our special gratitude to our families who stand us by and motivated us each day.

Halmstad, 2009 Stefanie Kupka and Thierry Jamart I ABSTRACT Nowadays, the European airline securities constancy is characterized by two major different airline dividing line models; the abounding service airlines and the slump monetary value air lines. Secondary, appe atomic number 18d for! the first period in 1985 in form of the Irish low cost carrier wave Ryanair. In recent days, the European low cost food market stands out through its maturement potential and high competitiveness. Therefore, inaugural companies aiming to join the wave of mastery as well as insolvency of newly found airlines are part of the daily occurrence. The challenge, that established low cost airlines are faced with, is to create competitive advantages...If you want to get a full essay, order it on our website: BestEssayCheap.com

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