Friday, October 11, 2019

Epistemology and Metaphysics Schools Paper Essay

The nature of skepticism in real-life today, on a daily basis goes mostly unnoticed. People react to environments of skepticism differently and could become biased upon the subject discussed. According to Encyclopedia Britannica (2011), â€Å"skepticism is defined as 1: an attitude of doubt or a disposition to incredulity either in general or toward a particular object 2 a: the doctrine that true knowledge or knowledge in a particular area is uncertain b: the method of suspended judgment, systematic doubt, or criticism characteristic of skeptics† (Dictionary, para.1). People are inclined to accept ideas in society today without questioning what is actually being presented. It is very important to question or think critically when confronted with authority because the issue at hand may not always be right. Imagine if Philosophers, such as Copernicus did not hypothesize that the earth is not the center of the universe. We would still be living with various points of views on the subject. People should not accept ideas of others without questioning the ideas first. Unfortunately, we do this everyday unconsciously. At work our supervisors make requests to perform certain tasks, which most of the time we do not question the outcome. We take for granted that our supervisor knows what he or she is doing because of the authoritative figure that he or she plays. Skepticism could have quite an impact on the way employees perform his or her job. In the work environment employees usually take for granted that the boss knows best, and depending on the situation might not question the reason for his or her position on the process. For instance, when a supervisor implements a new job and informs his or her employees on the due date without asking for input, it is with reasonable doubt that one would be skeptical. The employees could have questioned the boss’s process such as whether he or she maintained good judgment on the direction that he or she takes on-the-job. Questions could also be raised in regard to the types of consequences employees will have if the job is not performed well. Employees could be skeptical of the job and ask if it is in the best interest of the company, especially if the supervisor did not have input from the employees prior to the start of the job. Employees typically become skeptical and doubt the authority figures of most bosses. Skepticism also plays a role in our schooling. We usually take the teachers role and the information presented to us to be correct even though the information could be incorrect. Our society has come to trust what others have told us to believe in and our minds have been trained to believe the information to be correct. Everyone should be valued for his or her own opinion and healthy skepticism in real-life environments. References Encyclopedia Britannica. (2011). Encyclopedia-Britannica Online Encyclopedia. Retrieved from http://www. britannica. com. ezproxy. apollolibrary. com/bps/dictionary? query=skepticism&header_go=.

Thursday, October 10, 2019

Marketing Final Study Guide Essay

Chapter 11-Advertising, Integrated Marketing Communications, and the Changing Media Landscape 1. Integrated Marketing Communications (IMC) and the New Media Integrated Marketing Communications: Approach designed to deliver one consistent message to buyers across an organization’s promotions. TV, Radio, magazines, Internet, Phones Mobil Marketing: Marketing Media that is available in different places such as cell phones or on forms of transportation * Magazines, newspapers and televisions compete with internet, texting, mobile phones, blogs, YouTube, Facebook, and twitter. Out-of-home advertising: Billboards, moveable promotions that are displayed in a broad range of public spaces including tray tables on airplanes, the inside of subways, trains, buses, and even in bathroom stalls. * As the media landscape changes, the money organizations spend on different types of communication will change as well 2. The Promotion (communication) mix Promotion or Communication Mix: Communication tools that may include advertising, sales, promotions, public relations and publicity, personal selling, and direct marketing. Advertising: A message that is paid for and sent to large groups of the population at one time with an identified organization or brand (product or service) being promoted * Advantages and disadvantages: Radio, magazines, newspapers are portable. Radios have many stations and are driving when listening. TV people get up or turn the station. Vehicle: the specific means, such as a particular magazine or a specific television show, within a medium to reach a selected target market. Personal Selling: An interactive, personal, paid promotional approach between a buyer and a seller. (e.g. interviewing for a job, pampered chef, Mary Kay) Public Relations (PR): The process of creating a positive image for a company, an offering, or a person via publicity. Sales promotion: Other forms of promotions (coupons, contests, rebates, mail-in-offers) not included as a component of a communication mix. Trade promotions: Sales promotions aimed at businesses in business-to-business marketing. (e.g. trade shows, sponsorships, event marketing, and special incentives given to retailers, such as extra money, in-store displays, and prizes to market particular products and services) Direct Marketing: Delivering personalized promotional materials directly to individual consumers. Materials may be delivered via mail, catalogs, Internet, e-mail, or telephone, or in person. * Benefits: ability to target a specific set of customers, measure the return on investment, and test different strategies before implementing to all targeted consumers. Disadvantage: Intrusive and many consumers ignore the attempts to reach them Telemarketing: A form of direct marketing that involves contacting people by phone. Do Not Call Registry: Established by the Federal Trade Commission (FTC) in 2008, the service prevents organizations from calling any phone numbers registered with the FTC Direct Mail: A form of direct marketing that is mailed to consumers. It can be personalized and ask consumers to make a certain response. Catalogs are often part of direct mail campaigns. Call to action: In direct marketing, requesting consumers to make a specific response such as a purchase or a call for more information. Direct Response Advertising: Direct marketing that includes an offer and a call to action (e.g. â€Å"Call now and receive a bonus package,† internet provides the preferred direct-response medium because it is less expensive.) 3. The Promotion Mix, Communication, and Buyers’ Perceptions. Factors that Influence Selection of Promotion Mix * Budget Available: the budget available to market a product determines what elements of the promotion mix are utilized. Affects a promotion’s reach and frequency. Reach: The number of people exposed to a message Frequency: How often people are exposed to a message * Stage in the product life cycle: affects the type and amount of the promotion used. Products in intro. stage needs more promotional dollars. * Type of product and type of purchase decision: technical- personal selling to understand features. Advertising used to sell convenience goods and routine purchase items since customers are familiar with the product. * Target Market Characteristics and consumers’ readiness to purchase: organizations must understand how ready different target markets are to make purchases * Consumers’ Preferences for various media: Research is done to find out how consumers want to be reached * Regulations, competitors, and environmental factors: regulations can affect the type of promotion used (e.g. In U.S. tobacco products can’t be advertised on TV) Strength of economy has an impact- weak economy organizations use sales promotions such as coupons (associated risk is consumers may start to expect coupons) * Availability of Media: Plan promotions based on media availability. Crisis or Disasters can cut TV promotion slots. * Push versus Pull strategy: Many manufactures use both strategies Push Strategy: A strategy in which businesses are the target of promotions to products get â€Å"pushed† through their marketing channels and sold to consumers. (e.g. displays in retail outlets for new products) Pull Strategy: A strategy in which consumers are targeted with sales promotions such as coupons, contests, games, rebates, mail-in offers. (e.g. manufacturer promotes on TV and places coupons in the newspaper causing wholesalers and retailers to buy their product to meet consumer demand) Encode: Senders must translate or convert benefits and value of a product or service into a message for the message channel selected. Decode: Receivers interpret messages. Interference (noise): Any distractions or noise that senders and receivers face during the transmission of a message. (e.g. poor reception, poor print quality, problems with a server, low battery) Feedback: Means of telling sellers you saw their information and wanted to try their product.

Wednesday, October 9, 2019

Dbq Red Three

Red Three: Notes for the Strict/Broad Construction With respect to the federal Constitution, the Jeffersonian Republicans are usually characterized as strict constructionists who were opposed to the broad constructionism of the Federalists. To what extent was this characterization of the two parties accurate during the presidencies of Jefferson and Madison? Document A: Identify who and when: Jefferson, 1800 What does this tell you? Strict constructionist, during Adams’ presidency What outside information/events does this refer to?Constitution gives states’ power, anything that goes to the states, independence – states. What is this event about? Election of 1800. Democratic Republicans to keep majority in legislative branch: What does this document say? Relies on the Constitution as the best structure of the government. Strict Document B: Identify who and when Jefferson to Miller (a minister) 1808 What does this tell you? End of Jefferson 2nd term, Madison to be p resident What outside information/events does this refer to? Separation of church and state.What is this event about? The presidents before him had asked people to fast for a day, this precedence is over What does this document say? The president is not allowed to make any decisions that require the government to make religious choices for the people. Document C: Identify who and when Anderson cartoon, 1808 What does this tell you? Embargo Act 1807 (Ograbme backwards) What outside information/events does this refer to? Signed by Jefferson – stopped all trade between America and all countries.Goal was to get France and GB to restricting US trade, eliminate GB’s higher quality of production so that the US would have more power. Drew GB and US into War. What is this event about? What does this document say? Turtle is the Embargo Act (stepping on the act), person is trying to trade Superfine tobacco with GB. By biting him in the butt, holding him back. Document D: Identify who and when Daniel Webster, New Hampshire Federalist – Conscription Bill a draft for soldiers (1814) What does this tell you? What outside information/events does this refer to?A draft What is this event about? Recruiting soldiers for the War of 1812 What does this document say? Madison – was loose in interpretation because he found this necessary. Loose Document E: Identify who and when Hartford Convention, 1814 What does this tell you? New Englanders who were looking to amend the Constitution to give congress less power and states more power. What outside information/events does this refer to? end of the War of 1812. What is this event about? What does this document say? States to adopt these changes to the constitution. 2: No new state can be added, #3: Congress can’t lay an embargo, #4: Congress can’t regulated trade without 2/3 of Congress. Were these passed, yes, by the Hartford Convention. Added to the Constitution, no. Document F: Identify who a nd when, John Randolph, 1816, proposed tariff a. What does this tell you? D/R Madison is president, is turning into old Federalism – Federalists are generally in NE What outside information/events does this refer to? manufacturers are in NE and house the factories that the south depend on.Now that the Hartford Convention has threatened to secede from the nation, Madison must keep the country together. To do so, he offers an incentive. What is this event about? What does this document say? Loose! Document G: Identify who and when, Jefferson, 186 (way after his presidency) What does this tell you? While he is not in power, he reflects on the current political state. What outside information/events does this refer to? What is this event about? What does this document say? Government must change with the changing times. Therefore a strict reading of the constitution is not always the best idea.Loose Document H: Identify who and when, Madison, 1817, final year of his 2nd term What does this tell you? What outside information/events does this refer to? Madison has just used his executive privilege of veto. He vetoed an internal improvement bill (to make roads and bridges better between states) What is this event about? While bridges and roads that connect states may be important, it is not directly written into the Constitution, therefore left to the states to deal with. It is because of this that he cannot sign the bill. VERY Strict!

Tuesday, October 8, 2019

The Uses Of Liberal Education Essay Example | Topics and Well Written Essays - 750 words - 3

The Uses Of Liberal Education - Essay Example Using logos, the author explains that poor people lack the power to negotiate their position and life condition. They are trapped by external and internal forces, which sometimes appear too overwhelming and thus insurmountable. The only weapon they can use to navigate through life is an equal force to match the forces they are encountering. This force for them is violence and gun culture. It is for this reason that many of them end up in prison. If they knew that there were other ways to negotiate and that they too could enjoy a voice in public matters, these people could come out of the vicious circle of poverty. Pathos has been effectively employed- mostly to highlight the plight of those who suffer from extremes of poverty. It is most prominent in the case of Niecie, the inmate at Bedford Hills who first gave the idea of the use of liberal education as a weapon for success. Viniece Walker was a twenty-year-old when she came to the prison and during her time there, her HIV had progressed significantly but she had defiantly pursued a college degree in psychology. She had been described as the best inmate because apart from her education, she was also fully engaged in offering counseling services to inmates. Ethos comes into action when the author tries to establish the moral grounds for his research. Why should the poor always remain poor? Why must the rich have the tools of negotiation while poor were completely ignorant of them? The author raises the question: why are poor people poor? And realizes that none of the people he interviewed mentioned lack of money or proper jobs. Some of them had a vague idea; others clearly felt that lack of education was the reason. The ethics of this argument lies in the inability of the poor to access the tools of negotiation that rich possessed.

Monday, October 7, 2019

Reimbursement and Pay-for-performance paper Essay

Reimbursement and Pay-for-performance paper - Essay Example This information is provided by physicians, medical groups or even hospitals since they are in constant touch with the clients of these health insurance and some of them are also clients. The compensation depending on the agreed terms may be in form of elimination of payments and other non-financial incentives (Greenwald, 2010). Reimbursement works on a fee-for-service initiative where the physicians are paid according to the services they offer and not the quality of those services. Since this is not the original pay for the physician but rather a reimbursement, the number of needed services may not be provided (especially if there is no reimbursement or it is not much). This has in turn led to undersupply of the needed services by the clients when compared to the pay-for-performance approach. The pay-for-performance approach requires evidence of the services offered which should be quality services before any incentive of compensation is made (which may be financial or not). This new approach has overridden the reimbursement approach and is seen to be more client-concerned than the earlier approach. The physicians also have no alternative but to work towards providing the quality services that they were not concerned about earlier. Even though the reimbursement approach is not being faced-away by the pay-for-performance approach, those who are paying are allowed to choose between the two approaches and most are going for the latter considering its advantages over the former approach. This therefore means that the reimbursement approach is slowly but surely failing and becoming out of touch. The new pay-for-performance approach is also seen as a way to correct the distortions incentives that have and are continuing to be made by the reimbursement approach. This is because the reimbursement approach pays physicians double for the services they render which are even not of quality at times. The newer approach is

Sunday, October 6, 2019

Illicit drugs in Asia Essay Example | Topics and Well Written Essays - 1000 words

Illicit drugs in Asia - Essay Example The second perspective is how Asian consumers of psychoactive new markets have been forged. The market for the production of methamphetamine has been the rise due to the new conf ration of Asian medicine. The economic integration in oceanic countries has led to the expansion of illicit drug trade. Since 2013, international drug trafficking networks such as South Asia, Western Asia, North America and Western Africa have been targeting the region (Haq, 2000).The other perspective is the significance of the place of psycho-active substances in Asia. Illicit drugs in Asia provide a source of income to farmers as they largely depend on illicit drug harvest (Chouvy, 2013). As a result, these farmers become able to support their families without difficulties. For suppliers, they benefit by advertising, marketing and selling their products under the names of harmless daily products such as fertilizers, salt and room fresheners. This enables them mislead the authorities for transacting illega l trade in order to do their daily business and make money. In addition to that, governments have largely benefited from these drugs. Some fund their political campaigns using the money from the trade of these drugs.Besides, is the prospective of chief concerns of governments and administrations in controlling the markets and consumers. The drug traffickers have since been haunted by the Asian governments as they have constantly led to public health threat as opposed to the usage of illegal and illicit drugs.

Saturday, October 5, 2019

Economic100 Essay Example | Topics and Well Written Essays - 1250 words

Economic100 - Essay Example Their portfolio ‘also includes some of the nation’s fastest growing beer brands, such as Hahn Super Dry and Boag’s Draught, and the leading light beer, Hahn Premium Light’ (Lion Nathan 2010). Lion Nathan appears to be in big trouble at the time this article was written and is facing severe supply issues. The strike occurred at Lion Nathan’s factories as a result of a dispute on pay rises. Brewery technicians at the beer giants western Sydney factory began ‘a week of strike action aimed at starving the amount of beer the company can supply over the peak summer period. The factory, which has been at the Lidcombe site since 1978, produces all of Tooheys beer - about 3.3 million hectolitres each year. Brewery technicians make up 84 of about 1100 of the brewerys workers but oversee the recipes and ingredients. The technicians are calling for a 4.5 per cent pay rise and say a 3 per cent offer from Tooheys parent company Lion Nathan is unfair.’ (Hills 2010). The first economic issue in this situation is that there are fewer players in the market. Lion Nathan seems to dominate the market, with a 43% share of the market in 2007 (Hills 2010). This signifies that beer production is a market in Australia which is largely an oligopolistic structure with few large players controlling the supplies. This not only means that the large players control the prices but also that the supply is largely inelastic. With the inelastic supplies, a shift in the demand curve could have a greater impact on the price than if the supply was elastic. The supply is the willingness of the producers to supply to the market at a particular market price. This supply curve is affected by the cost of production among several other factors. In the case of beer manufacturers in Australia, this cost of production has gone up which means that the supply